Our Team

DAN 

Drop Bear Lures started with Dan carving every lure by hand - shaping, sanding, sealing, the whole deal. These days, precision injection moulding handles the bodies, which means more lures reaching more fishos without compromising on quality. But make no mistake - it's still a one-man operation from there. Dan airbrushes every colour scheme, installs every bib, eye, and hook. Same attention to detail, just scaled up to keep tackle boxes across the country stocked.

Every lure gets swim tested before it leaves the shed. If it doesn't track true, it doesn't go out. Simple as that.

Dan is backed by his wife and 2 kids, who chip in with design ideas, colour inspiration, and the occasional reality check to keep him honest!