Our Team

DAN 

In terms of the actual lure making it's a one man show! Dan makes the lures from start to finish. From shaping and sanding, sealing, undercoat and painting, through to the clear coat and hardware. This hands on approach ensures that each lure is unique and individual, with swim testing and quality assurance undertaken to ensure they are ready to hit the water.

Dan is supported by his wife and 2 kids, who assist with inspiration, design ideas, and ongoing encouragement and motivation to keep raising the bar!